Ultra Tag Two Sdn Bhd (Registration No: 201801044571/1306603-K) (hereinafter referred to as "the Company", "we", "us", or "our") values your privacy. This Personal Data Protection Notice & Privacy Policy ("Notice") is issued in compliance with the Malaysian Personal Data Protection Act 2010 ("PDPA").

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This Notice explains how we collect, process, use, and protect your personal data when you submit your information through our Google Ads Lead Forms, website, or any other digital touchpoints.

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1. Description of Personal Data Collected

Through our Google Ads lead forms, we may collect information that identifies you directly or indirectly. This includes, but is not limited to:

• Full Name

• Email Address

• Contact / Phone Number

• Company Name / Job Title (if applicable)

• Any other information you voluntarily provide to us via the ad form fields.

2. Purpose of Collecting Personal Data

Your personal data is collected and processed by us for commercial transactions and business operations, specifically to:

• Respond to your direct inquiries or requests regarding our products, services, or promotions.

• Provide you with marketing communications, newsletters, and promotional materials that you have requested.

• Establish, manage, and maintain a business relationship with you.

• Conduct internal market research, profiling, and data analysis to improve our products and services.

• Comply with applicable legal, statutory, and regulatory requirements in Malaysia.

3. Source of Your Personal Data

We collect your personal data directly from you when you interact with our advertising campaigns, specifically when you fill out and submit the lead form provided within the Google Ads platform.

4. Voluntary Basis and Consequences of Non-Provision

Providing your personal data to us via our lead forms is completely voluntary. However, please note that if you choose not to provide the requested mandatory information, we will be unable to contact you, process your inquiry, or provide you with the specific services, offers, or information you requested.

5. Disclosure to Third Parties

We respect your privacy and will not sell, rent, or trade your personal data. However, to fulfill the purposes stated above, we may disclose your personal data to the following third parties:

• Our subsidiary, holding, or related companies.

• Third-party service providers or data processors who assist us with technology infrastructure, CRM systems, marketing, or customer service (acting under strict confidentiality duties).

• Government agencies, statutory bodies, or law enforcement authorities where required by law.

6. Cross-Border Transfer of Data

As we utilize secure cloud-based systems and multinational service providers (such as Google and CRM hosting platforms), your personal data may be transferred to, stored, or processed in destinations outside of Malaysia. Any cross-border transfer of data will be managed in strict compliance with the data protection thresholds mandated under the PDPA.

7. Security and Integrity of Personal Data

We implement appropriate technical, physical, and administrative security measures to safeguard your personal data against loss, misuse, modification, unauthorized access, or accidental disclosure. Data downloaded from Google Ads is encrypted and integrated securely into our access-controlled systems.

8. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or to comply with legal, regulatory, and internal policy requirements.

9. Your Rights: Access, Correction, and Choice

Under the PDPA, you have the right to:

• Request access to the personal data we hold about you.

• Request the correction or updating of any inaccurate or incomplete personal data.

• Withdraw your consent to stop us from processing your personal data for direct marketing purposes.

If you wish to exercise any of these rights, or if you have any questions or complaints regarding how we handle your data, please contact us:

• Designated Contact: Eva

• Email Address: eva.lim@23wristbands.com

• Phone Number: +6012-7577821

• Mailing Address: 23-1, Premier Suite, Menara 1 Mont Kiara, 50480, Kuala Lumpur.

10. Acknowledgement and Consent

By clicking "Submit" on our Google Ads Lead Form, you explicitly acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy, and you grant your explicit consent for us to process your personal data in accordance with the terms set out above.